Sheila Anderson

Image Power Play

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The Power of a Red Coat
The Power of a Red Coat

Are You Seeing Red? I am!

The Power of a Red Coat

‘Tis the season for red. You see red in velvet bows on wreaths, glass ornaments on trees, beautiful wrapping paper on presents, and even Santa is wearing it! We can all take a cue from Santa this fall and winter. Red is a hot (yes, pun intended!) color right now. Wearing red indeed isn’t for the faint of heart, but style never is.

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Creating Your Visual Lanugage
Creating Your Visual Lanugage

Creating Your Visual Language

Humans are wired to interpret things visually first.

One of the ways people recall an interaction is picturing in their mind how you presented yourself. We think in pictures. Similar to what corporations do when they create their brand identity guide, you should do the same for your personal brand to ensure all elements form unity. We all have our own visual language. The components that make up your visual language are:

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Answer these 3 questions when crafting your elevator pitch
Answer these 3 questions when crafting your elevator pitch

Perfecting Your Elevator Pitch

Answer These 3 Questions While Crafting Your Elevator Pitch

One of the hardest questions for us to answer is “what do you do?” We either freeze up, or we spew out random thoughts as they come to mind and go on and on and on. What we need to be able to do is tell others who we are and what we do concisely. Thus, the elevator pitch or as it is often called your value proposition. An elevator pitch is the ability to give a quick rundown of who you are and the value you bring to others. We call it the elevator pitch because you should be able to convey your message in the time it takes for an elevator ride.

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Volunteering Builds Personal Brand

Volunteering is a Surefire Way to Build Your Personal Brand

The Impact of Volunteering on My Life

I am a firm believer in giving back to the community in which we live. Not only is it good for us and those we serve, but it can also build your personal brand. Something I strongly encourage my clients or anyone seeking advice on gaining visibility is to become involved in their community.

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Color of Your Skin Undertones: Is It Warm or Cool?

Color of Your Skin Undertones

First, let me start out saying that it is true I do offer color draping as part of my image consulting services. Here’s how I am different. I don’t tell you what colors to wear, I show you what works best with your overall coloring. I also know that everyone is an individual and based on their personal and business goals, colors that may be considered “in your color palette” may not be the best ones to get your message across. With that being said, I do my best, however, to make both sides of the equations work for a person and their overall goals. We bend the color draping rules when we need to. Read more

Professional Headshots

 Professional Headshots: You are Better Than a Selfie

I am still often shocked when I see professionals using a selfie as their profile picture, especially on LinkedIn. It makes you question their self-worth, their professionalism, their influence, and their credibility. I have said this before and continue to believe it, “you are better than a selfie.” While camera phones are quite powerful these days, they still can’t capture your essence like a professional photographer can. I don’t know about you, but the one thing I won’t compromise on is the quality of my brand.

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“In a world where you can choose to be anything you desire, make sure you are memorable.”