Have you been putting your fragrance in the wrong place?
Ah, it’s February and love is in the air. With that comes the thought of Valentine’s gifts and romance.
‘Tis the season for red. You see red in velvet bows on wreaths, glass ornaments on trees, beautiful wrapping paper on presents, and even Santa is wearing it! We can all take a cue from Santa this fall and winter. Red is a hot (yes, pun intended!) color right now. Wearing red indeed isn’t for the faint of heart, but style never is.
One of the ways people recall an interaction is picturing in their mind how you presented yourself. We think in pictures. Similar to what corporations do when they create their brand identity guide, you should do the same for your personal brand to ensure all elements form unity. We all have our own visual language. The components that make up your visual language are:
One of the hardest questions for us to answer is “what do you do?” We either freeze up, or we spew out random thoughts as they come to mind and go on and on and on. What we need to be able to do is tell others who we are and what we do concisely. Thus, the elevator pitch or as it is often called your value proposition. An elevator pitch is the ability to give a quick rundown of who you are and the value you bring to others. We call it the elevator pitch because you should be able to convey your message in the time it takes for an elevator ride.
I am a firm believer in giving back to the community in which we live. Not only is it good for us and those we serve, but it can also build your personal brand. Something I strongly encourage my clients or anyone seeking advice on gaining visibility is to become involved in their community.
First, let me start out saying that it is true I do offer color draping as part of my image consulting services. Here’s how I am different. I don’t tell you what colors to wear, I show you what works best with your overall coloring. I also know that everyone is an individual and based on their personal and business goals, colors that may be considered “in your color palette” may not be the best ones to get your message across. With that being said, I do my best, however, to make both sides of the equations work for a person and their overall goals. We bend the color draping rules when we need to.
I am still often shocked when I see professionals using a selfie as their profile picture, especially on LinkedIn. It makes you question their self-worth, their professionalism, their influence, and their credibility. I have said this before and continue to believe it, “you are better than a selfie.” While camera phones are quite powerful these days, they still can’t capture your essence like a professional photographer can. I don’t know about you, but the one thing I won’t compromise on is the quality of my brand.