Answer These 3 Questions While Crafting Your Elevator Pitch
One of the hardest questions for us to answer is “what do you do?” We either freeze up, or we spew out random thoughts as they come to mind and go on and on and on. What we need to be able to do is tell others who we are and what we do concisely. Thus, the elevator pitch or as it is often called your value proposition. An elevator pitch is the ability to give a quick rundown of who you are and the value you bring to others. We call it the elevator pitch because you should be able to convey your message in the time it takes for an elevator ride.
Why is it important? You never know whom you are going to meet, and you should always be ready to let them know what you do. The best pitches garner the question from others of “tell me more.”
Here are some tips on how to get started crafting your message. The formula I like to use is to answer these three main questions:
- Whom do you help?
- What do you do/How do you do it?
- What is the value of it?
Here are some examples for you:
“I work with business owners (WHO) to become visible in the space they want to own (VALUE) by creating an intentional and consistent personal brand (HOW).”
“I help CEOs (WHO) build a high performing team in 30 days by implementing daily habits (HOW) to optimize growth (VALUE).”
Another element you can add to your pitch is to start out by asking a question. For example, “Do you know that CEOs struggle with creating high performing teams? I help CEOs build highly-functioning teams in 30 days by implementing daily habits to optimize growth.”
Take some time to think about what your elevator pitch is:
“I work with/help [WHO] by [HOW] so that they [VALUE].”
“[DO YOU KNOW] I work with/help [WHO] by [HOW] to [VALUE].”
You do not have to follow the wording correctly as noted above, but remember to be able to answer WHO, HOW, and VALUE.