About Sheila A. Anderson

"You are the Chief Experience Officer of you." Personal Branding is not about you. It is about the experience others have you when they are in your presence, and when they talk about or think about you when you are not in their presence."

Sheila A. Anderson is on a mission to make people visible in the space they want to own. Sheila is an image and impression management expert driven to empower corporate professionals across the globe in growing their strategic visibility. Her exceptional talent benefits executives and notables at any level in polishing all facets of their brand – appearance, attire, behavior, body language, and more – to power brand-aligned personal presence and communication style. Personally drawn to the influence of impression management, Sheila has successfully cultivated her unique style as a business owner, personal brand strategist, image consultant, and sought-after speaker. From professional modeling that includes runway, print, and TV commercial work to a career in brand management, Sheila draws from over two decades of experience when speaking and producing in the world of impression management. Experience the power of ROI – Return on Image®!

Faced with weight battles from a very early age and ranging in size from 10 to a 22, she became inspired to start her life’s journey as an image consultant. She understands the struggle of dressing a body at every size and weight and empathizes with the pain and low self-esteem others face. Sheila is on a quest to inspire others to be their personal best and be at peace with who they are. Sheila believes it is time we take size and weight out of the beautiful equation and not let society’s rules stifle an individual in any way.

Sheila is the author of the book: I.C.U., The Comprehensive Guide to Breathing Life Back Into Your Personal Brand. Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders define who they are and consistently implement authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and recognition as a leader.

Sheila is a charter member of C-Suite Network Advisors. This is an elite group of select thought leaders, coaches, trainers, speakers, and content creators who service C-Suite executives and enterprise businesses. She is also a contributing editor for them. Sheila is a member of the National Speakers Association. She is a contributing editor for SmartFem magazine and is a featured book author with them as well as their red carpet correspondent for the SmartFem Network Summit.

Sheila is one of a select group image consultants who has earned the prestigious designation as a Certified Universal Style® System Consultant through Alyce Parsons’ Universal Style® International. This system is the “gold standard” of style systems in the International Image Industry. She has also received training and certifications through Image Resource Network and the Studio for Image Professionals. She owns the registered trademark Return on Image®. Sheila is a frequent guest on radio shows, podcasts, and TV. Sheila is a member of the Association of Image Consultants International.

The community is meaningful to Sheila, and she treats her community as family. She is a long-time member of Cosmopolitan International, a service club that raises money for diabetes education and research. In 2013-14 she proudly held the office as the organization’s International President, the third woman since its inception in 1918 to hold this prestigious office. Sheila served on the board of the Cosmopolitan Diabetes Foundation in 2015 and 2016. She sits on the adult advisory board of Simon Says Give - Sioux Falls