Sheila Anderson

Image Power Play

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Color of Your Skin Undertones: Is It Warm or Cool?

Color of Your Skin Undertones

First, let me start out saying that it is true I do offer color draping as part of my image consulting services. Here’s how I am different. I don’t tell you what colors to wear, I show you what works best with your overall coloring. I also know that everyone is an individual and based on their personal and business goals, colors that may be considered “in your color palette” may not be the best ones to get your message across. With that being said, I do my best, however, to make both sides of the equations work for a person and their overall goals. We bend the color draping rules when we need to. Read more

Professional Headshots

 Professional Headshots: You are Better Than a Selfie

I am still often shocked when I see professionals using a selfie as their profile picture, especially on LinkedIn. It makes you question their self-worth, their professionalism, their influence, and their credibility. I have said this before and continue to believe it, “you are better than a selfie.” While camera phones are quite powerful these days, they still can’t capture your essence like a professional photographer can. I don’t know about you, but the one thing I won’t compromise on is the quality of my brand.

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C-Suite Network Announces New Elite Group

C-Suite Network Announces New Elite Group of the Most Trusted Advisors to C-Suite Executives

NEW YORK, NY – The C-Suite Network, the world’s most trusted network of C-Suite leaders, announced that they have built an established group of experts to advise their C-level members. The group is made up of select industry thought leaders who service C-Suite executives and enterprise businesses. These notable business experts and thought leaders consist of a mix of consultants, speakers, authors, podcasters, TV contributors, trainers and coaches.

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Why a Business Portrait is Vital

Why a Business Portrait is Vital to Your Image

By Sheila Anderson, Image Power Play

If I Googled all your social media accounts, what profile picture would I find of you? Is it a selfie or a professional portrait? Is it current or one from five years ago? If you want to be taken seriously in the business world, it is vital your profile picture and your business portrait reflect the true essence of who you are and what you look like today. In today’s world, our first impression of someone may not be face-to-face, but rather what we find about them on the internet. This is one aspect of your image you need to be aware of and one that you can control by always being mindful of what you post, including your profile picture. The first thing we look for when we search for someone online is what do they look like. Can I find a picture of them? As stated in my previous articles, we make snap judgments about a person simply by their appearance, and in this case, by what photograph they are using as their profile picture. We judge if they look trustworthy and credible, if they look professional, influential, and even if they appear likable.

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Scoring Big with The Female Red Zone

Scoring Big with The Female Red Zone

By Sheila Anderson, Image Power Play

It’s true, I do love football! So when I had the great pleasure of meeting Maribeth Kuzmeski, President of The Female Red Zone, at a conference in Boston in March 2016, I was immediately drawn to her. Of course, the name of her business intrigued me, but what interested me even more was her passion to “share insights from women who have made an indelible mark in business and the path they took to soar.”

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How One Word Defines You

How One Word Defines You

By Sheila Anderson, Image Power Play

I want you to understand the power one word can have on your image. But first, let’s explore how confirmation bias plays a role in how you perceive the world and how you judge people. Confirmation bias is defined as the tendency to accept evidence that confirms our beliefs and to reject evidence that contradicts them. When you meet someone for the first time and you tell them what you do, they will immediately look at your appearance, your behavior, and how you are communicating to see if that matches what they already know about that industry or job. If it’s a match, then you will gain immediate credibility with them. If it doesn’t match, it can be harder to change that first impression they have formed of you because confirmation bias makes sure that they will ignore any signs that go against their first impression.

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The Power of 7 Seconds

The Power of 7 Seconds

By Sheila Anderson, Image Power Play

Ninety percent of information transmitted to our brain is visual, and visuals are processed 60,000 times faster in our brains than words. Every moment of every day you are influencing others through your image in both your personal and professional life. You are always being judged, and it happens almost instantaneously, in just seven seconds. This plays a profound role on how others treat you and when the tables are turned, how you treat them.

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Fit For President

In watching the recent Presidential debates, I was shocked to see how many of the male candidate’s suits were ill-fitting, and quite frankly, drab or just plain wrong for being on camera. In a venue such as this, this is a chance for a candidate to set themselves apart in EVERY way. Now you are probably thinking, really, Sheila, the purpose of the debates is to learn how each candidate stands on important issues facing our country. That is true. And, yes, I did listen. However, that is not the only way the audience judges a candidate. In mere seconds we judge the professionalism and trustworthiness of a person by their word choices, body language, and on their appearance. What people wear affects what we think of them. And in this case, EVERY detail matters.

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“In a world where you can choose to be anything you desire, make sure you are memorable.”